client

partners

the brief

To create a downloadable desktop buddy as part of a viral marketing campaign targeting students.

the project

Rom and son created an original animated pill character based on the ProPlus pill itself. ProPlus Buddy lives in a ProPlus box which sits on the user's PC desktop. The ProPlus brand is foregrounded at all times. The first time a user launches the buddy after download they are prompted to give it a name. They are asked to provide an email address which is posted, along with the buddy name, to the ProPlus online database. The idea is to keep your buddy dancing for as long as possible. The user must continually provide support and encouragement if their buddy is to keep dancing - but not too much otherwise he runs out of energy and has to go and lie down. ProPlus buddy then is about the importance of balance and the dangers of burning the candle at both ends.

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