client

the brief

To design a branded interactive instore installation and window display forming part of Benetton's redesign of its retail outlets.

the project

The united faces of Benetton installation takes the form of a simple toy, giving the user the chance to interact with Oliviero Toscani's famous photography through an interface similar to the old paper and pen game 'consequences'. Players are free to sort the faces into matching sets of features, or experiment with creating new combinations. The installation runs inside the store on a wallmounted touchscreen. The features on the faces are switched by touching them directly on the display. The image from the touchscreen is simultaneously projected at a much larger scale, to form the shop window display and is visible from the street outside.

technologies

flash

back to projects